DOOH ALTERNATIVES

VIOOH Alternative: How DigiAds Compares

VIOOH is a programmatic DOOH supply-side platform majority-owned by JCDecaux, launched in 2018 to connect premium DOOH inventory with demand-side platforms. It's purpose-built for the programmatic transaction: an agency on the buy side, a publisher on the sell side, an SSP-DSP handshake in between. DigiAds is a different shape — a two-sided platform where the buyer and seller both transact directly inside the same dashboard, without an SSP/DSP layer.

2018 · Founded

London, United Kingdom · HQ

DOOH SSP · Category

Programmatic — revenue share with publishers, no platform fee · Pricing

What buyers commonly say about VIOOH

Drawn from publicly-discussed friction patterns — G2 / Capterra reviews, AdExchanger coverage, conversations with operators who've evaluated both. Categorical observations, not specific quality claims.

VIOOH is an SSP, not a campaign-running platform — publishers still need a separate CMS.

Onboarding usually goes through a JCDecaux or partner-network conversation, not a self-serve signup.

Best suited to networks with the kind of premium real-estate inventory programmatic buyers expect.

Reporting and audience data are exposed to DSPs; publishers see less granular per-buyer detail.

Direct brand-to-screen relationships still need a different platform.

Side by side

VIOOH vs DigiAds

The dimensions buyers actually weigh — not just feature counts.

Dimension

VIOOH

DigiAds

Product shape

SSP — supply side only

Two-sided platform: owners + brands transact in the same app

CMS / content delivery

Not included — pair with Broadsign / Scala / etc.

Native — runs directly on the screen OS

Self-serve for brands

Brands buy via a connected DSP, not VIOOH itself

Self-serve marketplace at dashboard.digiads.in

Setup

Publisher onboarding via JCDecaux network

India / MEA presence

Limited; expanding via partners

Native footprint in India and MEA

The honest version

When each one is the better fit

DigiAds is not always the right answer. VIOOH is not always the right answer either. The real question is which one fits the operator or buyer you actually are.

Choose DigiAds when…

You want a single platform that runs the screen, takes the booking, handles billing, and gives brands a self-serve front door — without stitching an SSP, DSP, and CMS together.

List Your Screens Run a Campaign

Choose VIOOH when…

You already operate at premium-publisher scale, your demand is agency-mediated programmatic, and your DSP relationships are the lever that grows revenue.

We mean this — for some buyers VIOOH is the right answer.

Common questions

Is DigiAds a true VIOOH alternative?

Yes for the workflows DigiAds covers — discovery, booking, scheduling, content delivery, billing, and proof-of-play. You want a single platform that runs the screen, takes the booking, handles billing, and gives brands a self-serve front door — without stitching an SSP, DSP, and CMS together.

When should I stay on VIOOH?

You already operate at premium-publisher scale, your demand is agency-mediated programmatic, and your DSP relationships are the lever that grows revenue.

How much does DigiAds cost compared to VIOOH?

DigiAds has published pricing (free tier for up to 25 screens, Network Pro from ₹14,999/month, Enterprise quote). Brands using the Brand Dashboard pay nothing for the platform — only the screen-owner-set rate per play.

Try DigiAds instead of VIOOH

Free to start, no credit card, GST-compliant invoicing from day one.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.