DOOH ALTERNATIVES

Place Exchange Alternative: How DigiAds Compares

Place Exchange was the first SSP to make DOOH inventory transactable over standard OpenRTB protocols. Publishers plug their CMS into Place Exchange, and DSPs (Vistar, Hivestack, Adelphic, The Trade Desk) bid for impressions. It's elegant infrastructure, and for a network already comfortable in a CMS-SSP-DSP architecture, it works well. DigiAds collapses that stack: the CMS, the marketplace, the buyer-side checkout, and the billing live in one product because most networks don't need three vendors to do what one can.

2018 · Founded

New York, USA · HQ

DOOH SSP · Category

Revenue share with publishers; no platform fee for buyers via connected DSPs · Pricing

What buyers commonly say about Place Exchange

Drawn from publicly-discussed friction patterns — G2 / Capterra reviews, AdExchanger coverage, conversations with operators who've evaluated both. Categorical observations, not specific quality claims.

Place Exchange is an SSP only — you bring your own CMS and ad server.

Publisher onboarding requires technical integration work to expose inventory over OpenRTB.

Demand depends on which DSPs are buying your inventory, which is market-dependent.

Better fit for networks with significant programmatic intent vs. direct-deal heavy networks.

Smaller networks find the stack overhead disproportionate.

Side by side

Place Exchange vs DigiAds

The dimensions buyers actually weigh — not just feature counts.

Dimension

Place Exchange

DigiAds

Product scope

SSP only

CMS + marketplace + billing + analytics in one product

Integration effort

Technical: schemas, ad-pod logic, OpenRTB plumbing

6-digit pairing code on the screen

Demand source

Connected DSPs (Vistar, Hivestack, TTD…)

Direct brands on dashboard.digiads.in

Reporting unification

Publisher pieces together SSP + CMS + billing data

Single source of truth across booking, play, and payment

Suitable network size

Mid-to-large with programmatic ambition

1 to 10,000+ screens

The honest version

When each one is the better fit

DigiAds is not always the right answer. Place Exchange is not always the right answer either. The real question is which one fits the operator or buyer you actually are.

Choose DigiAds when…

You don't already have a CMS, an ad server, and a billing system you love — and you'd rather not assemble them yourself just to start earning ad revenue.

List Your Screens Run a Campaign

Choose Place Exchange when…

You have a mature stack (Broadsign / Scala + analytics + billing) and you specifically need an OpenRTB on-ramp to connect to programmatic DSP demand.

We mean this — for some buyers Place Exchange is the right answer.

Common questions

Is DigiAds a true Place Exchange alternative?

Yes for the workflows DigiAds covers — discovery, booking, scheduling, content delivery, billing, and proof-of-play. You don't already have a CMS, an ad server, and a billing system you love — and you'd rather not assemble them yourself just to start earning ad revenue.

When should I stay on Place Exchange?

You have a mature stack (Broadsign / Scala + analytics + billing) and you specifically need an OpenRTB on-ramp to connect to programmatic DSP demand.

How much does DigiAds cost compared to Place Exchange?

DigiAds has published pricing (free tier for up to 25 screens, Network Pro from ₹14,999/month, Enterprise quote). Brands using the Brand Dashboard pay nothing for the platform — only the screen-owner-set rate per play.

Try DigiAds instead of Place Exchange

Free to start, no credit card, GST-compliant invoicing from day one.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.