DOOH ALTERNATIVES

Hivestack Alternative: How DigiAds Compares

Hivestack (acquired by Perion in 2023) is one of the largest pure-play programmatic DOOH demand-side platforms in the world. Agencies use it to plan, buy, and measure DOOH across markets the same way they buy display or video — through a DSP. DigiAds approaches the same brand from a different angle: instead of routing a buyer through a DSP-SSP-CMS pipeline, brands transact directly on a marketplace where every screen is bookable in seconds.

2017 · Founded

Montreal, Canada · HQ

DOOH DSP · Category

CPM-based; agency contracts, no public rate card · Pricing

What buyers commonly say about Hivestack

Drawn from publicly-discussed friction patterns — G2 / Capterra reviews, AdExchanger coverage, conversations with operators who've evaluated both. Categorical observations, not specific quality claims.

Pricing is agency-mediated; SMB advertisers report difficulty getting onto the platform.

Inventory is limited to publishers Hivestack has integrated with — coverage varies by market.

Best for agencies running multi-million-dollar global plans; small campaigns rarely make sense.

Reporting is DSP-style — aggregate metrics, less per-screen granularity than direct booking.

Screen owners can supply inventory but not run their own campaigns or billing on the platform.

Side by side

Hivestack vs DigiAds

The dimensions buyers actually weigh — not just feature counts.

Dimension

Hivestack

DigiAds

Buyer type

Agencies and large brands

Brands of any size (self-serve), agencies, in-house teams

Minimum spend

Practical floor in the tens of thousands USD

No minimum — book a single play if you want

Direct vs programmatic

Programmatic only

Direct booking with programmatic-style scheduling

Screen owners

Supply only — managed publishing relationship

Full owner dashboard at billboards.digiads.in

Time to live campaign

Days — agency desk + DSP setup

Minutes — sign up, upload creative, launch

The honest version

When each one is the better fit

DigiAds is not always the right answer. Hivestack is not always the right answer either. The real question is which one fits the operator or buyer you actually are.

Choose DigiAds when…

You want to book DOOH the way you'd book a flight — pick the screens, pick the time, upload the creative, pay, go live — without an agency desk in the middle.

List Your Screens Run a Campaign

Choose Hivestack when…

You run a global programmatic operation where DOOH is one channel of many, you have a media-agency relationship handling buying, and you need omnichannel attribution alongside display, video, and audio.

We mean this — for some buyers Hivestack is the right answer.

Common questions

Is DigiAds a true Hivestack alternative?

Yes for the workflows DigiAds covers — discovery, booking, scheduling, content delivery, billing, and proof-of-play. You want to book DOOH the way you'd book a flight — pick the screens, pick the time, upload the creative, pay, go live — without an agency desk in the middle.

When should I stay on Hivestack?

How much does DigiAds cost compared to Hivestack?

DigiAds has published pricing (free tier for up to 25 screens, Network Pro from ₹14,999/month, Enterprise quote). Brands using the Brand Dashboard pay nothing for the platform — only the screen-owner-set rate per play.

Try DigiAds instead of Hivestack

Free to start, no credit card, GST-compliant invoicing from day one.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.