FOR BRANDS & AGENCIES

Retail Promotions · Brand Dashboard

Retail promotion DOOH lives or dies on hyper-local relevance — the right creative, on the right screen, at the right hour, in the right shopping mood. DigiAds gives retail and FMCG buyers per-store targeting, weather and footfall triggers, and creative variation by city and language, plus a measurement layer that proves whether the sale week worked.

5 · Sample scenarios

6 · Capabilities

Scenarios

What advertisers actually do

Drawn from how the Brand Dashboard is being used today.

A national retail brand running sale-day DOOH only in stores with footfall above a threshold
A QSR running rainy-day umbrella-deal creative triggered by live weather
A festive-season campaign with creative variants by language and city
A new-product launch with hyper-targeted DOOH in 100m radius of every relevant store
A flash-sale brand running short-burst inventory at the lunch and evening peaks only

Capabilities

How retail promotions works on DigiAds

Per-store DOOH targeting within mall and shop-cluster catchments

Weather, footfall, and trigger-based creative rotation

Language and city-specific creative variants

Daypart-driven scheduling (lunch, evening peaks)

Per-store performance comparison

Conversion-lift measurement (with brand-supplied store-sales data)

Industry fit

Strongest fit with

Retail Promotions pairs especially well with these audiences.

Retail

Advertise on retail screens

Advertise on mall and retail digital screens. Reach high-intent shoppers at point-of-decision across India & MEA — self-serve booking and verified plays.

6 brand fits Explore →

Restaurants

Advertise on restaurants screens

Advertise on QSR and restaurant digital screens across India and MEA. Reach diners at the point-of-decision with verified plays and self-serve scheduling.

6 brand fits Explore →

Common questions

Do I need an agency to run retail promotions on DigiAds?

No. Brand Dashboard is self-serve — you can plan, book, schedule, and measure a campaign yourself in a single session. Agencies use it too (for execution speed), but it's built to be operated end-to-end by the brand itself.

How is pricing handled?

Brand Dashboard is free. You pay only the per-play rate set by each screen owner, visible on every screen card before you book. No platform fee, no agency mark-up, no opaque CPM.

How do I prove the campaign ran?

Per-play log per screen: time, location, creative version. One-click PDF report. Raw CSV/JSON export. Optional third-party measurement verification on Network Pro plans.

Run retail promotions on DigiAds

Brand Dashboard is free. Browse the map, ship one campaign, see the proof-of-play report. Decide whether to scale.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.