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Advertise on Retail Screens

Mall and retail screens deliver an audience already in shopping mindset, with dwell time that makes longer-format creative actually work. The category fit for FMCG, luxury, automotive, and electronics is the strongest of any DOOH surface.

6 · Brand-fit categories
5 · Creative use cases

Malls and large-format retail are the most-developed DOOH category in India and MEA — high footfall, dwell time measured in hours, and audiences in active purchase mode. Screens range from atrium LED walls to in-store endcap displays.

Creative use cases

What advertisers actually run on retail screens

Examples drawn from the campaigns that converge on this surface — not theoretical use cases, the ones brands actually book.

  • Multi-frame storytelling for premium product launches (luxury, auto, electronics)

  • Atrium LED takeovers during weekend retail peaks

  • Targeted offers to anchor-tenant shoppers (with venue approval)

  • Festive-season big-canvas creative on the mall's signature wall

  • App downloads with mall-WiFi-connected QR redemptions

Category fit

Brands that perform here

The categories with the strongest historical fit on retail DOOH.

Luxury and premium retailAutomotiveConsumer electronicsFMCG flagship launchesOTT streaming during back-to-school / festivalBFSI (credit card spend campaigns)
Where it runs

Retail venues on DigiAds

Sample venues

Where your creative shows up

  • Multi-brand malls (Phoenix, Inorbit, DLF, VR, Lulu)
  • Standalone large-format retail (Lifestyle, Croma, Reliance Trends, IKEA)
  • Department stores
  • Outlet centers
  • Premium high-street retail clusters
Screen formats

Canvas options

  • Atrium and concourse LED video walls
  • Anchor-tenant promotional displays
  • Endcap and aisle screens
  • Window-facing digital posters
  • Mall-directory wayfinding screens
Measurement

Verified proof-of-play

Per-play logs: screen, location, time, creative version. One-click PDF report at the end of the campaign. Raw CSV/JSON export for your analytics team. Per-screen audience modeling included.

Common questions from brands & agencies

Does retail DOOH actually work for my category?

It depends on category fit. Retail venues convert best for: Luxury and premium retail, Automotive, Consumer electronics, FMCG flagship launches. If you're in one of those, the audience density and intent overlap make it a strong buy. Browse live inventory on the marketplace to see what's available where.

How is the price set?

Screen owners set their own rates per play, visible on every screen card in the Brand Dashboard. You see exactly what each booking will cost before you commit — no rate cards, no agency mark-up, no opaque CPM.

How do I prove the campaign ran?

DigiAds emits a per-play log for every screen the campaign touched — time, location, creative version. One-click PDF report at the end of the campaign, plus raw CSV/JSON export for your analytics team.

Ready to run on retail screens?

Browse live inventory on the map, plan your buy, ship the campaign — self-serve, no agency required.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

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For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.

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