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Proof-of-Play & Measurement · Brand Dashboard

The single most common reason DOOH spend stays smaller than it should is that buyers can't audit what they paid for. Was the creative shown? On which screen? At what hour? With how many people in front of it? DigiAds answers every one of those questions for every play of every campaign — and gives you a one-click PDF report your finance team can file against the invoice.

5 · Sample scenarios
6 · Capabilities

What advertisers actually do

Drawn from how the Brand Dashboard is being used today.

  • Auditing a 40-screen campaign after launch to verify each screen played the campaign

  • Generating a per-screen impression breakdown for a quarterly business review

  • Comparing planned vs. delivered impressions across locations to flag underperformers

  • Exporting raw play logs for an internal data team to model conversion lift

  • Sharing brand-safe screenshots of the actual on-screen creative back to the brand team

How proof-of-play & measurement works on DigiAds

Per-play log: screen, location, time, creative version

Footfall and audience modeling per screen

One-click PDF report per campaign

Raw data export (CSV / JSON) for in-house analytics

Optional verification with third-party measurement providers

Audit logs of who in your team viewed which report

Common questions

Do I need an agency to run proof-of-play & measurement on DigiAds?

No. Brand Dashboard is self-serve — you can plan, book, schedule, and measure a campaign yourself in a single session. Agencies use it too (for execution speed), but it's built to be operated end-to-end by the brand itself.

How is pricing handled?

Brand Dashboard is free. You pay only the per-play rate set by each screen owner, visible on every screen card before you book. No platform fee, no agency mark-up, no opaque CPM.

How do I prove the campaign ran?

Per-play log per screen: time, location, creative version. One-click PDF report. Raw CSV/JSON export. Optional third-party measurement verification on Network Pro plans.