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Advertise on Sports Screens

Sports venues deliver an audience nowhere else can — fans in peak emotional engagement, on-broadcast perimeter visibility, and a fit for any category that wants to be associated with passion: BFSI, automotive, telecom, OTT, FMCG.

6 · Brand-fit categories
5 · Creative use cases

Stadiums, sports arenas, and adjacent entertainment venues deliver one of the most engaged DOOH audiences in the world — fans in a peak emotional state, exposed to digital perimeter boards, concourse screens, and big-screen sponsorship over multi-hour events.

What advertisers actually run on sports screens

Examples drawn from the campaigns that converge on this surface — not theoretical use cases, the ones brands actually book.

  • On-broadcast perimeter LED brand visibility (cricket, football)

  • Concourse activations during half-time and innings breaks

  • Player / team partnership amplification on big-screen segments

  • Hospitality-suite B2B branding for sponsors targeting corporate clients

  • Adjacent-venue and event-day specials for nearby retail / F&B

Brands that perform here

The categories with the strongest historical fit on sports DOOH.

Telecom (network superiority messaging)BFSI (credit cards, wealth, insurance)AutomotiveOTT and streamingFMCG flagship beverages and snacksMobile gaming and fantasy sports

Sports venues on DigiAds

Sample venues

Where your creative shows up

  • Cricket stadiums (Wankhede, Chinnaswamy, PCA Mohali, Eden Gardens)
  • Football and multi-sport stadia
  • Sports complexes and academies
  • Arenas (concerts, kabaddi, esports)
  • Practice grounds and stadium-adjacent commercial areas
Screen formats

Canvas options

  • Perimeter LED boards
  • Concourse and merchandise-area screens
  • Outside-stadium marquee LEDs
  • Hospitality-suite displays
  • Big-screen / scoreboard sponsorship slots
Measurement

Verified proof-of-play

Per-play logs: screen, location, time, creative version. One-click PDF report at the end of the campaign. Raw CSV/JSON export for your analytics team. Per-screen audience modeling included.

Common questions from brands & agencies

Does sports DOOH actually work for my category?

It depends on category fit. Sports venues convert best for: Telecom (network superiority messaging), BFSI (credit cards, wealth, insurance), Automotive, OTT and streaming. If you're in one of those, the audience density and intent overlap make it a strong buy. Browse live inventory on the marketplace to see what's available where.

How is the price set?

Screen owners set their own rates per play, visible on every screen card in the Brand Dashboard. You see exactly what each booking will cost before you commit — no rate cards, no agency mark-up, no opaque CPM.

How do I prove the campaign ran?

DigiAds emits a per-play log for every screen the campaign touched — time, location, creative version. One-click PDF report at the end of the campaign, plus raw CSV/JSON export for your analytics team.