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FOR SCREEN OWNERS

Monetize Sports Screens

Stadium inventory is the highest-emotion DOOH surface anywhere — perimeter boards are watched by every TV viewer of the broadcast, concourse screens by a captive, engaged crowd. The challenge is that ad-sales workflows are still mostly manual and event-by-event.

5+ · Sample venues
5 · Screen formats

Stadiums, sports arenas, and adjacent entertainment venues deliver one of the most engaged DOOH audiences in the world — fans in a peak emotional state, exposed to digital perimeter boards, concourse screens, and big-screen sponsorship over multi-hour events.

Where the inventory lives

DigiAds runs on the screens you already operate across these sports venues.

Sample venues

Where DigiAds runs

  • Cricket stadiums (Wankhede, Chinnaswamy, PCA Mohali, Eden Gardens)
  • Football and multi-sport stadia
  • Sports complexes and academies
  • Arenas (concerts, kabaddi, esports)
  • Practice grounds and stadium-adjacent commercial areas
Screen formats

What's supported

  • Perimeter LED boards
  • Concourse and merchandise-area screens
  • Outside-stadium marquee LEDs
  • Hospitality-suite displays
  • Big-screen / scoreboard sponsorship slots
Hardware fit

No CapEx required

DigiAds runs natively on LG webOS, Samsung Tizen, Android SoC, Fire TV, BrightSign, Raspberry Pi, and LED controllers from Novastar, Colorlight, Huidu, Linsn, and RGBlink — the hardware you already have.

How sports operators earn on DigiAds

The challenge is that ad-sales workflows are still mostly manual and event-by-event.

  • Sell perimeter LED slots per match / per season

  • Concourse digital inventory during peak-event windows

  • Big-screen sponsorship blocks (player-of-the-match, score celebrations)

  • Hospitality-suite branded content for sponsors and B2B targets

  • Non-event-day inventory for category-relevant brands at adjacent venues

Common questions from sports operators

League / governing-body broadcast rules?

Content rules can be enforced per-venue and per-event.

Sold-out perimeter inventory for sponsors?

Reserved-inventory tier handles sponsor exclusivity.

Multi-event scheduling complexity?

Schedule by event, by match, by hour