Times OOH Alternative: How DigiAds Compares
Times OOH (part of the Times Group) is one of India's largest and longest-running out-of-home media owners, with high-visibility inventory across airports, transit, and street-level formats. As an operator, they sell their own inventory through a direct rate-card model. DigiAds is a software layer — it doesn't own the screens; it lets any operator (large or small) list inventory and any brand discover and book it. The comparison is really 'media owner vs. marketplace,' and which one fits depends on what you're trying to do.
What buyers commonly say about Times OOH
Drawn from publicly-discussed friction patterns — G2 / Capterra reviews, AdExchanger coverage, conversations with operators who've evaluated both. Categorical observations, not specific quality claims.
Inventory is what Times OOH directly owns or represents — a finite set, not a marketplace.
Bookings flow through sales conversations, rate cards, and insertion orders.
Premium real-estate access (airports, premium transit) is genuinely differentiated.
Pricing is negotiated; transparency varies by campaign size.
Best for brands with budgets that justify direct-buy premium placements.
Times OOH vs DigiAds
The dimensions buyers actually weigh — not just feature counts.
When each one is the better fit
DigiAds is not always the right answer. Times OOH is not always the right answer either. The real question is which one fits the operator or buyer you actually are.
Choose DigiAds when…
You want to plan a multi-site DOOH campaign yourself with cost predictability, see all your options on a map, and avoid the back-and-forth of rate cards and insertion orders.
Choose Times OOH when…
You're buying specific, premium high-visibility inventory that Times OOH owns directly (e.g. a particular airport or transit format) and the budget justifies the direct relationship.
Common questions
Is DigiAds a true Times OOH alternative?
Yes for the workflows DigiAds covers — discovery, booking, scheduling, content delivery, billing, and proof-of-play. You want to plan a multi-site DOOH campaign yourself with cost predictability, see all your options on a map, and avoid the back-and-forth of rate cards and insertion orders.
When should I stay on Times OOH?
You're buying specific, premium high-visibility inventory that Times OOH owns directly (e.g. a particular airport or transit format) and the budget justifies the direct relationship.
How much does DigiAds cost compared to Times OOH?
DigiAds has published pricing (free tier for up to 25 screens, Network Pro from ₹14,999/month, Enterprise quote). Brands using the Brand Dashboard pay nothing for the platform — only the screen-owner-set rate per play.
Try DigiAds instead of Times OOH
Free to start, no credit card, GST-compliant invoicing from day one.
Open Billboard Manager
List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.
Sign up freeOpen Brand Dashboard
Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.
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