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FOR BRANDS & AGENCIES

Advertise on Healthcare Screens

Healthcare screens are an underused premium surface for OTC, insurance, nutraceutical, and wellness brands. The audience is captive, the dwell time long, and the category fit so specific that conversion rates exceed most general-DOOH inventory.

6 · Brand-fit categories
5 · Creative use cases

Hospitals, clinics, diagnostic chains, and pharmacies deliver a different DOOH audience: long dwell times in waiting areas, visible-purchase intent at pharmacy counters, and a captive audience with high health-and-wellness mindshare.

Creative use cases

What advertisers actually run on healthcare screens

Examples drawn from the campaigns that converge on this surface — not theoretical use cases, the ones brands actually book.

  • OTC and nutraceutical brand recall in waiting areas

  • Health-insurance offers at OPD and discharge points

  • Wellness and elective-procedure provider awareness

  • Eye-care and oral-care brand campaigns

  • Pharma category education (where regulatorily allowed)

Category fit

Brands that perform here

The categories with the strongest historical fit on healthcare DOOH.

OTC and nutraceuticalHealth insuranceWellness brands (elective procedures, fitness, mental health)Personal careEye and dental careDiagnostic chains
Where it runs

Healthcare venues on DigiAds

Sample venues

Where your creative shows up

  • Multi-specialty hospitals (Cloudnine, Apollo, Manipal, Fortis, Aster)
  • OPD clinics and diagnostic chains
  • Pharmacy chains (Apollo Pharmacy, MedPlus)
  • Dental and specialty clinics
  • Wellness and aesthetic centers
Screen formats

Canvas options

  • Waiting-area lobby screens
  • OPD queue-display monitors
  • Pharmacy counter promotional screens
  • Patient-floor wayfinding screens
  • Health-tip educational displays
Measurement

Verified proof-of-play

Per-play logs: screen, location, time, creative version. One-click PDF report at the end of the campaign. Raw CSV/JSON export for your analytics team. Per-screen audience modeling included.

Common questions from brands & agencies

Does healthcare DOOH actually work for my category?

It depends on category fit. Healthcare venues convert best for: OTC and nutraceutical, Health insurance, Wellness brands (elective procedures, fitness, mental health), Personal care. If you're in one of those, the audience density and intent overlap make it a strong buy. Browse live inventory on the marketplace to see what's available where.

How is the price set?

Screen owners set their own rates per play, visible on every screen card in the Brand Dashboard. You see exactly what each booking will cost before you commit — no rate cards, no agency mark-up, no opaque CPM.

How do I prove the campaign ran?

DigiAds emits a per-play log for every screen the campaign touched — time, location, creative version. One-click PDF report at the end of the campaign, plus raw CSV/JSON export for your analytics team.

Ready to run on healthcare screens?

Browse live inventory on the map, plan your buy, ship the campaign — self-serve, no agency required.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

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For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.

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