FOR BRANDS & AGENCIES

Advertise on Cinemas Screens

Cinema screens combine the highest attention metric in DOOH with a specific moment of consumer engagement — paid, seated, expecting a screen experience. The category fit for entertainment, FMCG, OTT, and youth-targeted brands is exceptional.

6 · Brand-fit categories

5 · Creative use cases

Cinema lobbies, concession-area screens, and pre-show on-screen ads collectively serve one of the most-attentive DOOH audiences anywhere — paid viewers who have already chosen to sit and watch a screen for two hours.

Creative use cases

What advertisers actually run on cinemas screens

Examples drawn from the campaigns that converge on this surface — not theoretical use cases, the ones brands actually book.

OTT and streaming-platform launches
FMCG and snack-brand recall at the concession
Auto and consumer-electronics launches with cinematic creative
Festival and movie-release-aligned promotions
QSR and food-delivery offers in lobbies and concessions

Category fit

Brands that perform here

The categories with the strongest historical fit on cinemas DOOH.

OTT and streamingFMCG (snacks, beverages, ice cream)AutomotiveConsumer electronicsQSR and food deliveryMobile gaming

Where it runs

Cinemas venues on DigiAds

Sample venues

Where your creative shows up

Multiplex chains (PVR, INOX, Miraj, 1Cinemas)
Single-screen independent cinemas
IMAX and premium-large-format theaters
Drive-in cinemas
Special-event venues (film festivals, premieres)

Screen formats

Canvas options

Lobby video walls
Concession-area menu and promotional screens
Pre-show on-screen advertising
Wayfinding to specific auditoriums
Outside-marquee LED displays

Measurement

Verified proof-of-play

Per-play logs: screen, location, time, creative version. One-click PDF report at the end of the campaign. Raw CSV/JSON export for your analytics team. Per-screen audience modeling included.

Common questions from brands & agencies

Does cinemas DOOH actually work for my category?

It depends on category fit. Cinemas venues convert best for: OTT and streaming, FMCG (snacks, beverages, ice cream), Automotive, Consumer electronics. If you're in one of those, the audience density and intent overlap make it a strong buy. Browse live inventory on the marketplace to see what's available where.

How is the price set?

Screen owners set their own rates per play, visible on every screen card in the Brand Dashboard. You see exactly what each booking will cost before you commit — no rate cards, no agency mark-up, no opaque CPM.

How do I prove the campaign ran?

DigiAds emits a per-play log for every screen the campaign touched — time, location, creative version. One-click PDF report at the end of the campaign, plus raw CSV/JSON export for your analytics team.

Ready to run on cinemas screens?

Browse live inventory on the map, plan your buy, ship the campaign — self-serve, no agency required.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.