FOR SCREEN OWNERS

Monetize Digital Screens in Pune

Pune's young audience is one of the most attractive DOOH catchments for D2C brands, EdTech, FinTech, and auto — but reaching them today usually means a Pune-specific direct deal.

7M · Metro population

6 · Top districts

India · Region

Pune's DOOH market is built on three layered audiences: IT corridor commuters (Hinjawadi), affluent urban professionals (Koregaon Park, Kalyani Nagar), and a large student population that gives Pune one of the youngest DOOH catchments in India.

Pune on DigiAds: DigiAds gives your inventory exposure to D2C and student-targeted national advertisers that already buy multi-city DOOH and just need a Pune option to add to the cart.

Pune market

Where the demand sits

The districts, audience segments, and venue types DigiAds advertisers actually buy in Pune.

High-density districts

Top 6 neighborhoods

Hinjawadi
Koregaon Park
Kalyani Nagar
Viman Nagar
Baner
Camp

Audience segments

Who's in front of the screens

IT corridor professionals
Auto-sector workers (Pune is a major manufacturing hub)
University students (Pune has 100+ colleges)
Affluent young professionals
Hotel and hospitality guests

Notable venues

Where DigiAds already runs nearby

Phoenix MarketCity, Viman Nagar
Amanora Mall, Hadapsar
Seasons Mall, Magarpatta
Pune Metro stations
Pune International Airport

Pricing reference

Pune CPM range

Indicative range that operators currently charge in Pune. You set your own rate — premium venues sit at the top of the band.

INR 150–700

CPM range, per screen per play

Common questions

How long until my Pune screens are taking bookings on DigiAds?

Typically 24-48 hours. Sign up at billboards.digiads.in, install the DigiAds app on the screen via the 6-digit pairing code, set your rate, and your inventory appears on the marketplace. India-based advertisers see it immediately.

What rates do Pune operators typically charge?

The current marketplace range in Pune is INR 150-700 CPM, set per screen by the operator. Premium venues in high-density districts (Hinjawadi, Koregaon Park) sit at the top of the range. We surface comparable-screen rates so you can position competitively.

Get Pune screens earning this week

Sign up for Billboard Manager. Install on one screen via a 6-digit code. Inventory live on the marketplace in under 24 hours.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.