TOOL

DOOH ROI Calculator

Use this calculator to estimate the reach, impressions, and CPM you'd get for a DOOH campaign before you commit any budget. Pick your cities, venue mix, daypart, and duration. The tool uses real CPM ranges from the DigiAds marketplace to give you a number you can defend in a planning meeting — not an optimistic agency estimate.

25 · Cities

Interactive · Mode

Campaign budget

₹5,00,000

Campaign duration (days)

14 days

City

Total impressions

—

Effective CPM

—

Suggested screens

—

Estimates use the midpoint of each city's marketplace CPM range and typical impressions-per-screen-per-day. Real campaigns vary with venue mix and daypart targeting. Taxes (GST/VAT) on top.

How to read the result

Three numbers, three things to look at:

Total impressions: the number of times your ad is expected to be seen across the campaign. Use this to size against your reach goal.
Effective CPM: your cost per thousand impressions. Compare against the city's midpoint to know if you're getting average, premium, or discount inventory.
Suggested screens: a rough count of how many screens this budget supports for the duration. Spread your buy across at least this many screens to avoid single-venue concentration.

What this estimator doesn't model

Three things real campaigns include that the estimator doesn't:

Daypart targeting savings. Buying only your audience's window (lunch peak at retail, morning + evening at transit) saves 30-50% over always-on. The estimator assumes balanced full-day.
Venue-mix premium / discount. Premium atrium LED costs 2-3× a roadside hoarding. Your real CPM depends on what you actually pick.
Multi-city plans. Plan across multiple cities and the per-city CPM averages out. Browse all 25 cities.

Common questions

How accurate is this estimator?

It uses the mid-point of each city's actual CPM range on the DigiAds marketplace plus typical impression density for that metro. Treat the output as a sanity-check ballpark — your real campaign performance depends on creative, venue mix, and daypart.

Why is CPM the midpoint and not exact?

Because per-screen rates vary 5-10× within a city. The midpoint gives you the average a balanced venue mix would pay. To see real per-screen rates, browse the marketplace at dashboard.digiads.in.

Does this include taxes?

No. Indian GST (18%) is on top. MEA VAT (5% UAE, 15% Saudi, etc.) is on top of MEA estimates.

Tighten the estimate with real screens

Brand Dashboard shows every screen's actual rate before you book. Browse the marketplace, swap the estimator for facts.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.