FOR BRANDS & AGENCIES

DOOH Advertising in Chennai

Chennai's DOOH inventory rewards advertisers who plan around the city's two daily rhythms — the IT corridor's commute and the retail district's weekend.

INR 180-800 · CPM range

11M · Metro population

6 · Top districts

Chennai is South India's largest DOOH market and its inventory pattern follows the city's commercial geography: T Nagar for retail, OMR (Old Mahabalipuram Road) for IT, Anna Nagar and Adyar for residential premium. Auto, IT, and financial services dominate demand.

Chennai on DigiAds: Schedule by hour and neighborhood, upload Tamil-language and English creatives, and measure plays per location for the proof-of-performance the auto and BFSI buyers in Chennai expect.

Chennai inventory

Where the audience is

The districts, audience segments, and venue types DigiAds inventory covers in Chennai.

High-density districts

Top 6 neighborhoods

T Nagar
OMR / Sholinganallur
Anna Nagar
Adyar
Velachery
Nungambakkam

Audience profile

Who you're reaching

IT corridor professionals (OMR)
Premium retail shoppers (T Nagar)
Auto-sector workers
Tamil-language households (regional creative)
Daily metro and bus commuters

Notable venues

Where your creative shows

Phoenix MarketCity, Velachery
Express Avenue, Royapettah
VR Mall, Anna Nagar
Chennai Metro stations
Chennai International Airport

Pricing

Chennai CPM band

What advertisers currently pay per play across the Chennai marketplace. The exact rate is on every screen card before you book.

INR 180–800

CPM range · per screen · per play

Common questions

How much does DOOH advertising in Chennai cost?

The current marketplace range is INR 180-800 CPM, set per screen by the operator. Premium venues in T Nagar and OMR / Sholinganallur sit at the top of the range. You see every screen's exact rate before you commit — no agency mark-up, no opaque CPM.

Where in Chennai should I buy?

Depends on what you're selling. Top districts on DigiAds in Chennai: T Nagar, OMR / Sholinganallur, Anna Nagar, Adyar. Filter by neighborhood, venue type, and audience profile on the Brand Dashboard map.

How fast can I get a Chennai campaign live?

Minutes, in most cases. Sign up at dashboard.digiads.in, pick screens, upload your creative, schedule by hour and day, pay via UPI / card / NEFT. Most campaigns go live within 24 hours of content approval.

Run a Chennai campaign self-serve

Brand Dashboard. Browse the map, pick screens, upload creative, schedule by hour, pay — verified proof-of-play at the end.

For Screen Owners

Open Billboard Manager

List inventory, accept bookings from national brands, automate billing — GST-compliant on day one.

For Brands & Agencies

Open Brand Dashboard

Browse DOOH inventory on an interactive map, plan multi-city campaigns, download verified proof-of-play.